ZeelTV - a new kind of media company.
ZeelTV is a new kind of media company. ZeelTV creates and delivers broadcast quality television networks that bring together elements of traditional television programming and internet functionality in order to create a single source of content and community for targeted consumers and interest groups. By (i) aggregating the largest libraries of existing content available, (ii) constantly creating new content and (iii) partnering with like-interested third parties specific to each network’s interest group, ZeelTV provides each network’s audience with a venue that allows them to explore, dive deeper into and feel more connected with their passions and interests than ever before. Each ZeelTV network is what the Company describes as a “hyper-value network” – a network whose goal is to deliver 100% of the programming and content that its audience is interested in and 100% of the customers that its advertisers are targeting.
ZeelTV’s aim is to create dozens or even hundreds of television networks that rival the likes of traditional cable networks such as The History Channel and A & E and build enthusiast communities around them. As part of this vision, the Company plans to have each of its networks deliver its video content as linear programming (similar to that delivered by traditional broadcast television), on-demand programming and live programming. This multifaceted video delivery method is what the Company calls its “video delivery triple play” and is the “secret sauce” for the Company’s video distribution strategy. Linear programming allows the viewer to be exposed to and discover new and exciting content that the viewer has never seen before, on-demand programming allows the viewer to watch what they want when they want it and live programming provides the viewer with opportunities to actively participate in their interest.
ZeelTV is initially delivering its networks globally via broadband. In the foreseeable future, ZeelTV anticipates delivering its networks directly to the television set through TiVoCast enabled TiVo recording devices, other networkable “appliances” that represent the convergence of IP and cable delivery (e.g., AppleTV, Media Center PCs, etc.), the standard cable box as a traditional cable network and mobile devices.
Through its production affiliate, Blue Heron Films, Inc. (http://www.blueheronfilms.com), ZeelTV populates each of its networks with exclusive custom programming quickly and cost effectively. For about the same cost of producing and delivering a single 26-part series to be aired on PBS, ZeelTV has the ability to design, develop and deliver an entire niche broadcast network having multiple series. In addition, ZeelTV has the ability to interface with each network’s audience and make adjustments to its programming daily. With both an economic advantage over traditional television and the ability to respond quickly to ever-changing audience preferences, ZeelTV represents an entirely new and unique way of producing and delivering video programming to the world.
